The Psychology Behind Mobile Wallet AdoptionIncentives and rewards such as discounts, cashback and loyalty points can be effective incentives for mobile pocketbook fostering. Nonetheless, the specific variables that drive mobile budget fostering are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this s

The Psychology Behind Mobile Purse AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile pocketbook fostering. However, the precise factors that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as an academic basis, this resea